About mereloevira

We help people take control without the usual headaches

Starting out in 2018, we wanted to build something different. Not another faceless firm, but a place where you actually understand your money and feel confident about decisions.

Financial planning workspace with documents and calculator

Our Story

Born from frustration with complicated jargon

Back in early 2018, the three of us sat in a cramped office space in Islington, frustrated by how the industry talked down to people. Everything was either too technical or weirdly patronising. We figured there had to be a better way.

So we started mereloevira with a simple idea: explain finances like you would to a mate over coffee. No waffle about "wealth optimisation synergies" or whatever nonsense gets thrown around. Just straight talk about your actual situation and realistic options.

Seven years later, we've worked with over 300 individuals and small businesses across London. Some are sorting out their first mortgage. Others are planning retirement. A few just want to stop worrying about money every Sunday night.

What actually matters to us

These aren't corporate values stuck on a wall. They're how we work every day with real people.

No jargon tolerance

If we catch ourselves using terms like "portfolio rebalancing" without explaining what that actually means, we start over. Your gran should be able to understand our advice.

Context over formulas

A spreadsheet doesn't know you're saving for your daughter's university or that you hate dealing with paperwork. We factor in the messy human bits that financial models ignore.

Honest about limits

Sometimes the best advice is "wait six months" or "this isn't worth the hassle." We won't push products just because they exist. If something doesn't fit, we'll say so.

The people behind the plans

Small team, deliberately. We'd rather turn down work than hire people who don't share our approach to client relationships.

Rhiannon Baxter

Financial Planning Director

Spent twelve years at a big firm before getting fed up with the sales targets. Now focuses on proper conversations instead of quarterly bonuses. Outside work, she's usually cycling around Richmond Park or attempting sourdough.

Stellan Moss

Client Strategy Lead

Originally trained as an accountant, which taught him exactly how not to communicate with normal humans. Joined us in 2020 to help clients actually understand their options. Passionate about terrible puns and decent coffee.

How we actually work with you

Everyone's situation is different, but our process stays pretty consistent. And it always starts with listening rather than talking.

Proper conversation first

We meet for an hour, maybe more. Talk about what's keeping you up at night financially. No sales pitch, no pressure. Just getting clear on what you need.

Analysis without the theatre

We look at your current situation properly. Then we put together options in plain language. Usually takes about a week, depending on complexity.

Implementation together

Once you've decided on a direction, we help with the paperwork and follow-through. Then regular check-ins to adjust as life changes. Because it always does.

Team member discussing financial plans with client

Want to talk about your situation?

No obligation, no pressure. Just an honest conversation about where you are and where you want to be. First meeting is always free because we need to figure out if we're a good fit anyway.

Get In Touch